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  Social media has become an essential part of marketing for businesses of all sizes. With billions of active users worldwide, social media platforms provide small businesses with an opportunity to reach a wider audience and engage with customers in a way that was once impossible.  I n 2023, social media marketing is expected to become even more important, with changes in algorithms, new features, and increased competition.  Hi I am Nicole and in this article, we will cover how to start marketing your small business on social media in 2023.   Social media marketing has become a must for small businesses looking to succeed in today's digital age. It provides a cost-effective way to reach a larger audience and increase brand awareness. However, with the ever-changing landscape of social media, it's essential to stay up-to-date with the latest trends and strategies to get the most out of your efforts.   Define Your Target Audience   To effectively market on social media,