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  Are you interested in growing your business and reaching a wider audience?   If so, TikTok may be the social media platform you need to consider. With over 1 billion active users worldwide, TikTok has quickly become one of the most popular and fastest-growing apps in recent times. Hi there, my name is Nicole and, in this blogpost, we will discuss the steps you can take to leverage TikTok for your business .     Decide on Your Target Audience   Before you begin creating content on TikTok, it's important to define your target audience. Who are you trying to reach and what are their interests and preferences? Understanding your target audience is important in order to create content that appeal to your audience and drives engagement.   Are you planning to use TikTok for your business, but haven't identified your target audience yet? Don't worry, it's never too late to define your target audience on TikTok. The first step is to research and analyze your current