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Showing posts with the label marketers

The Rise of the Short-Form Videos on Social Media

In recent years, the popularity of short-form video content has exploded, thanks to the rise of platforms like YouTube, TikTok and Instagram Reels. In my blog post today, we'll explore why short-form video has become so popular and what it means for content creators and marketers.   What is Short-Form Video?   Short-form video refers to video content that is typically less than a minute in length . It is designed to be quick and easily consumable, with a focus on entertainment and engagement. Short-form video has been around for years, but it wasn't until the launch of TikTok in 2016 that it really took off.   Why is Short-Form Video So Popular Now? There are a few reasons why short-form video has become so popular in recent times. Firstly, it's a format that's easily accessible to everyone. Anyone with a smartphone can create and share short-form video content, which has led to a democratization of content creation.  Secondly , short-form video is perfect fo